Baker Publishing Group Appoints New EVP of Direct to Consumer and Retail, Fiction Marketing Director, and Revell Marketing Manager
Ada, Mich. (May 1, 2023)—Baker Publishing Group is pleased to announce the promotions of Michele Misiak, Raela Schoenherr, and Brianne Dekker. Michele will serve as the new executive vice president of direct to consumer and retail, filling the vacancy of Sue Smith who will retire June 1. Raela Schoenherr has been promoted to the role of fiction marketing director for Baker Publishing Group. Brianne Dekker will serve as the new fiction marketing manager for Revell.
Michele began her career at Baker Publishing Group in 2008 as the marketing manager for Revell. She later transitioned to the marketing director position. In 2022, Michele was promoted to vice president of fiction marketing for all of Baker Publishing Group. Before coming to Baker Publishing, she spent over 10 years with Walden Books in field management. In her new role, Michele will lead all aspects of retail operations both online and through the Baker Book House store and will work to build and strengthen direct-to-consumer channels.
“I am thrilled to take on the position of executive vice president of direct to consumer and retail,” said Michele. “With 25 years of experience under my belt, I’m excited to bring my expertise to this role and drive our direct-to-consumer efforts forward. As someone who loves books and book people, I can’t wait to lead our team toward success and growth.”
The president and CEO of Baker Publishing Group, Jesse Myers, stated, “Michele is a gifted and proven manager and leader. Her extensive experience in retail and specifically bookstore management combined with her years of marketing experience here at Baker make her uniquely qualified for this vital role. The Baker Book House store is in good hands, and I’m confident our growing direct-to-consumer business will continue to thrive under her leadership.”
Raela Schoenherr joined the fiction acquisitions team at Bethany House Publishers in 2008 and held various acquisitions roles before becoming marketing manager for Bethany House fiction. She’s had the pleasure of working with award-winning, bestselling, and acclaimed writers and enjoys supporting authors and helping readers find their next great read. A graduate of Bethel University in St. Paul, MN, with a degree in business marketing, she lives in Minneapolis, MN. In Raela’s new position as the fiction marketing director, she will be responsible for directing and managing all aspects of marketing and publicity for both the Bethany House and Revell fiction teams.
Brianne Dekker joined Baker Publishing Group in 2017, starting in marketing as assistant to the Baker Books and Revell fiction and nonfiction teams. She transitioned to working exclusively on Revell fiction when she was promoted to assistant marketing manager, which was exactly where her fiction-loving heart dreamed of being all along. It’s been her joy to continue working with the fiction team and Revell’s fantastic authors since then. Brianne has a bachelor’s degree from Calvin University and lives in Grand Rapids, MI, where she loves to read, crochet, and spoil her cat, Poppy. In Brianne’s new position as marketing manager, she will assume the role as lead marketer for all Revell fiction titles.
Mark Rice, executive vice president of marketing and publicity for Baker Publishing Group, stated, “Our fiction marketing team is the best in the industry, as demonstrated by these talented and skilled leaders. They are ready to step into their new roles, where their creativity will take our fiction program to even greater success.”
Bethany House is part of the largest independent Christian book publisher and seeks to uplift readers’ families, faith, and free time with our library of industry-leading fiction and bestselling, Christ-centered nonfiction.
Revell, a division of Baker Publishing Group, publishes books that help bring the Christian faith to everyday life. Whether through fiction, Christian living, self-help, marriage, family, or youth books, each Revell publication reflects relevance, integrity, and excellence.
Baker Publishing Group publishes high-quality writings that represent historic Christianity and serve the diverse interests and concerns of evangelical readers.